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Addition vs Subtraction: The Founder's Growth Strategy for 2026
In the current landscape, growth is no longer a linear pursuit of "more." As founders, we are constantly beckoned toward new horizons, yet the complexities of scaling in 2026 have revealed a fundamental truth: there are only two ways for building your founder growth strategy - Adding or Subtracting. At Brain Box Catalysts, we see this dichotomy as the engine of transformation. If you are feeling stuck, it is rarely a lack of effort; it is usually an error in your growth equat

Kaushik


How Founder Personal Branding & PR Helped an EV Startup To Raise Funding of $500,000
Founder personal branding and startup PR can significantly improve fundraising outcomes. In this case study, an EV startup used a coordinated strategy combining media relations, thought leadership, PR Burst campaigns, influencer partnerships, and reputation management to generate 5 million impressions, increase inbound leads by 3X, and raise over $500,000 in funding. These are the results we achieved: 5M+ Impressions 3X Inbound Opportunities $500K+ Funding Raised Features Acr

Kaushik


Personal Branding (Corporates)
I've spent 14 years in the corporate jungle (B2B) & 6 more building B2C startups. If you think that personal branding is only for startups, you couldn't be further from the truth. There's a reason that LinkedIn gives more weightage to posts from personal profiles, rather than a company page. As a consumer / client, you don't want to be talking to a brick wall - you want to be talking to a person. You might not get access to the CEO, but you would want to know how the cultural

Kaushik


My review on "Threads" after 3 days of launch
The big news on this American Independence Day (more commonly known as Fourth of July) was the launch of Threads by Instagram. But the bigger news was that it amassed 30 million subscribers in just a few hours! A few days later & they are well on track to cross 100 million & Elon Musk is threatening to sue Meta for building a Twitter clone. I have always loved technology. I have bosekaushik as my username in GMail & Rediff, kaushik_bose in Yahoo!, was on Twitter since 2009, T

Kaushik


Why leverage AI to build your Personal Brand?
I've been into Business Intelligence (admittedly by chance) from 2009, have traded a whole tonne of Bitcoin & Ethereum (#cryptocurrencies for the unaware) all the way from 2012 & I absolutely have no doubt in my mind that Artificial Intelligence (#ai) is the future - especially if you are looking to create your own brand - either a personal / corporate one. If you are thinking this #newsletter is heavily inspired by the news of Mistral AI raising $113 mn in 2 months from laun

Kaushik
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