I know it because I've worked with MNCs like Vodafone, Du Telecom (Dubai), EVS & FIS for a decade, before becoming a serial B2C entrepreneur. Since I'm an Influencer (more details below), my team is completely updated with what works on social media. And since we are an award winning 360° PR agency & have built 7 startups, we understand distribution inside-out. We also know what works in 2025 vis-a-vis 2017.