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7 of our own startups 

25 Years Corporates

Global Top 10 Agency

Kaushik & Arpita Bose

9th pan-India Podcast

150+ Agency Clients

250,000+ Community

Now Sharing The "HOW" unfiltered....

Meet the Founders

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KAUSHIK BOSE

  • LinkedIn
  • Youtube

14 Yrs B2B in Wipro, SAP, IBM & GBM (Dubai) | Podcast Host of "Brain Box - The Leadership Podcast" voted 9th pan-India by Spotify in 2022 | Built & successfully exited 14-franchise network | 1 Mn+ Views on Quora | 10k Linkedin | MDI, Gurgaon '05

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ARPITA BOSE

  • Instagram
  • Youtube

Decade in Vodafone, EVS & Du Telecom (Dubai) | 4x Founder | Certified Nutritionist from Stanford University & Yoga Instructor | 2.5 Mn+ IG Reel Views in '24 | 'Publicly' built YT channel from 1-10,000 subs in 95 days | Video Production Head using AI & UGC

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Reviews From Our Readers...

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Amazon_Pricing Tactics
02:59

Amazon_Pricing Tactics

The $100 Million Lesson Every Entrepreneur Needs to Know. Amazon once deliberately lost $100 million in 3 months. In 2009, Diapers Diapers.com was crushing it: → $100M+ annual revenue → $300M valuation → Loyal customer base → Growing fast in baby products Amazon's response? "We want to buy you." Diapers.com said no. Big mistake. What happened next was business warfare at its most ruthless: ✨Amazon deployed pricing bots to track every Diapers.com price change ✨ Instant undercutting by 30%+ on every product ✨ $100M quarterly loss budget just to destroy one competitor ✨ Launch of "Amazon Mom" on the morning of acquisition talks The message was crystal clear: "Sell to us, or we'll price diapers at zero." The result? ✨ Quidsi (Diapers.com parent) sold to Amazon for $550M in 2010 ✨ Amazon shut down Diapers.com in 2017 citing "lack of profitability" The brutal lesson: Sometimes competition isn't about being better. It's about having deeper pockets and the willingness to use them as weapons. For entrepreneurs: • Build moats that go beyond pricing • Understand your competitor's war chest • Know when David vs Goliath isn't a fairy tale This isn't just about diapers. It's about how market dominance really works in the digital age. What's your take? Brilliant strategy or anti-competitive behavior? P.S. - This reminds me of India's telecom price wars. Same playbook, different industry. #Entrepreneurship #BusinessStrategy #Amazon #Competition #Startups #Leadership #Entrepreneur #PricingWars #JeffBezos #strategy #founder
What Makes a TRUE Thought Leader in Personal Branding?
01:40

What Makes a TRUE Thought Leader in Personal Branding?

What Makes a True Thought Leader? Here's What I've Learned Working with 35+ Personal Branding Clients. We are a husband-wife duo who've built 7 startups in 7 years & have 25+ years of corporate experience prior to this. Our newsletter: https://brain-box-catalysts.kit.com/f77f455a44. Our podcast has been voted 9th pan-India by Spotify in 2022. Let's clear up a common misconception: Thought Leadership ≠ Influencing The key difference? It's all in the 'why.' While influencers are measured by reach and engagement (vital for brand collaborations), thought leaders are valued for their innovative ideas and speaking engagements that shape industry conversations. True thought leadership stands on three equal pillars: • Content that challenges conventional thinking • Impactful presentation that resonates • Strategic distribution that reaches the right audience Here's a truth bomb: You can be successful, you can be famous, but that doesn't automatically make you a thought leader. Real thought leadership requires two non-negotiables: 1. Original, innovative thoughts 2. The ability to lead and influence change Remember: You can have a ghostwriter, but you can't have a ghost thinker. Authenticity is paramount. And if you possess genuine thought leadership qualities? Share them. As I often say, imagine if Steve Jobs or Bill Gates had kept their visions to themselves. The world would be poorer for it. Proud that our agency's excellence across all three pillars of thought leadership has earned us recognition among Design Rush's Global Top 10 Agencies in 2024. What's your take on thought leadership? Have you encountered self-proclaimed thought leaders who are actually influencers in disguise? #ThoughtLeadership #PersonalBranding #Innovation #Leadership #ProfessionalDevelopment #BusinessStrategy #branding #marketing #sales #outreach #salestraining #pr #startup #entrepreneur #entrepreneurship #founder
FREE 9-step LinkedIn Optimization Guide tested with 40+ Thought Leaders
25:30

FREE 9-step LinkedIn Optimization Guide tested with 40+ Thought Leaders

Get a FREE LinkedIn Audit from the experts! Discover how to improve your personal branding and boost sales and marketing on LinkedIn. Get insights that have helped over 100 clients succeed! I’m a 4x entrepreneur and award winning podcaster with 14 years of B2B corporate experience. In this video, I take you behind the scenes of our proven "LinkedIn Audit Process" used by founders, HR leaders, tech experts, and sales teams to amplify their thought leadership, land better job offers, and generate leads. Timestamps: 00:00: Introduction 00:54: Why LinkedIn 03:33: Crafting a professional LinkedIn profile photo 05:35: Writing an attention-grabbing headline 07:29: Personalizing your banner image 09:15: Structuring a compelling "About" section 11:19: Optimize Your LinkedIn URL 12:42: Optimizing your Experience section 14:12: Optimize your Skills & Endorsements 16:33: Leveraging recommendations in your LinkedIN profile 18:43: Featured Section 22:29: Other features like Calendly integration 💡 Ready to transform your LinkedIn presence? Watch now and start executing these strategies today! Don’t forget to subscribe for more insights on personal branding, social media mastery, and entrepreneurship. 📩 Let’s connect: If you or anyone you know is looking to leverage LinkedIn for personal branding, get qualified leads as a solopreneur or a sales team or get better job opportunities - reach out to us on www.brainbox.net.in/personalbranding. We do personalized LinkedIn audits & our Personal Branding & 360° PR Agency has been voted Global Top 10 in 2024. Get your Free LinkedIn Audit Guide at: https://www.brainbox.net.in/gurukul #linkedintips #PersonalBranding #Entrepreneurship #SocialMediaStrategy #CareerGrowth #leadership #branding #marketing #sales #outreach #salestraining #pr #startup #entrepreneur #entrepreneurship #founder #personalbranding #linkedin #linkedintutorial

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