From my 2 decades of sales & marketing experience, I can confirm that there's a fascinating correlation between B2B and B2C marketing trends. Having started my career in B2B, I've observed that about 5-8 years after B2C trends emerge, they make their way into the B2B space. Think influencer marketing, personal branding, and founder branding - these are hot topics in B2C today, and they’re just now trending in B2B! (Our agency handles both) Interestingly, NGOs tend to follow suit another 5-8 years later, while government entities often take 8-10 years to catch up. Having worked with government accounts in both India and Dubai, I can confirm this is a global phenomenon! However, it’s important to note that political entities tend to stay ahead of the curve with rapid marketing strategies. If you're in B2B marketing, it's simple. Stay ahead of the game by keeping an eye on B2C trends! #B2B #B2C #MarketingTrends #InfluencerMarketing #Branding #PersonalBranding #GlobalMarketing #leadership #branding #marketing #sales #outreach #salestraining #pr #startup #entrepreneur #entrepreneurship #founder #personalbranding

The $100 Million Lesson Every Entrepreneur Needs to Know. Amazon once deliberately lost $100 million in 3 months. In 2009, Diapers Diapers.com was crushing it: → $100M+ annual revenue → $300M valuation → Loyal customer base → Growing fast in baby products Amazon's response? "We want to buy you." Diapers.com said no. Big mistake. What happened next was business warfare at its most ruthless: ✨Amazon deployed pricing bots to track every Diapers.com price change ✨ Instant undercutting by 30%+ on every product ✨ $100M quarterly loss budget just to destroy one competitor ✨ Launch of "Amazon Mom" on the morning of acquisition talks The message was crystal clear: "Sell to us, or we'll price diapers at zero." The result? ✨ Quidsi (Diapers.com parent) sold to Amazon for $550M in 2010 ✨ Amazon shut down Diapers.com in 2017 citing "lack of profitability" The brutal lesson: Sometimes competition isn't about being better. It's about having deeper pockets and the willingness to use them as weapons. For entrepreneurs: • Build moats that go beyond pricing • Understand your competitor's war chest • Know when David vs Goliath isn't a fairy tale This isn't just about diapers. It's about how market dominance really works in the digital age. What's your take? Brilliant strategy or anti-competitive behavior? P.S. - This reminds me of India's telecom price wars. Same playbook, different industry. #Entrepreneurship #BusinessStrategy #Amazon #Competition #Startups #Leadership #Entrepreneur #PricingWars #JeffBezos #strategy #founder

In this video, we break down the biggest announcements from Google I/O 2025, with a special focus on how Google is transforming the online shopping experience using AI. Discover how Gemini, Google's latest AI, is catching up with competitors and powering innovative features like "shopping in AI mode." Learn how you can upload a photo to virtually try on clothes, set price alerts for your favorite products, and why these changes are set to revolutionize e-commerce for both shoppers and sellers. We also discuss the benefits of Google Gemini for Workspace users and what these updates mean for the future of online retail. Whether you're a tech enthusiast, a business owner, or just curious about the latest in AI, this recap will get you up to speed! Timestamps: 0:30 – Gemini’s Progress and Improvements 1:10 – AI-Powered Shopping: Virtual Try-Ons 1:40 – Price Alerts and Smart Shopping 2:10 – Impact on Sellers and E-commerce 2:40 – Google Gemini for Workspace Users Don’t forget to like, subscribe, and hit the bell for more tech updates!4x Founder | Podcast voted 9th pan-India by Spotify in 2022 | Join 250,000+ community: www.brainbox.net.in/personalbranding #leadership #branding #marketing #sales #outreach #salestraining #pr #startup #entrepreneur #entrepreneurship #founder #personalbranding #ai #gemini #googlegemini #googleai #chatgpt #claude

Ever wondered how a traditional business can build a standout brand in a crowded market? In this video, I share a real-world case study of our client in wood manufacturing who successfully used podcasting to differentiate and attract high-value clients. We'll explore how you can apply these principles, especially in industries like Real Estate or Interiors where B2B efforts can also attract a B2C audience. Here’s what you'll discover: ✨The Podcast-as-a-Magnet Strategy: Learn how to use your podcast to not only share expertise but also to attract and feature industry giants (like Prestige or Brigade in real estate), leveraging *their* network for *your* growth. ✨ Podcasting for Distribution: Understand why we see podcasts primarily as a "distribution" channel and how to maximize its reach. ✨ Why YouTube is KING (Especially for Real Estate):** I'll explain why YouTube is the #1 platform you should focus on, even over LinkedIn for B2B in many cases. ✨ The Repurposing Flywheel: Learn how to create core content on YouTube, chop it into Shorts, and then distribute it across LinkedIn and Instagram for maximum impact. ✨ The Ideal Content Length: Find out the "sweet spot" for podcast and video duration today (hint: it's likely shorter than you think – we aim for 15-18 minutes!). If you're looking to build your brand, differentiate your business, and generate leads through smart content marketing, these insights are pure gold. Learn how to create content that resonates and gets distributed widely! _______________________________________________________________________ About Kaushik Bose & Brain Box: Kaushik Bose is a 4x Founder with 2 decades of Sales & Marketing experience, an award-winning podcast host, and the founder of Brain Box Catalysts, a 360° PR & Personal Branding agency helping 150+ clients build their brand, generate leads, and achieve significant reach through services like PR and strategic outreach. Let's Connect & Grow! #b2bmarketing @PodcastMarketing #YouTubeStrategy #ContentMarketing #RealEstateMarketing #BrandBuilding #LeadGeneration #ContentRepurposing #BrainBoxGurukul #KaushikBose #DigitalMarketing #leadership #branding #marketing #sales #outreach #salestraining #pr #startup #entrepreneur #entrepreneurship #founder #personalbranding

Builder.AI just went bust. They just filed for bankruptcy despite raising close to $500 million, with investors like Microsoft and the Qatar Investment Authority backing it. Klarna is rehiring humans after 2 years. IS AI DEAD? To all those AI-haters who are saying "I told you so" .. here goes the truth: 𝐓𝐡𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐟𝐚𝐢𝐥𝐢𝐧𝐠 𝐰𝐢𝐭𝐡 𝐀𝐈 𝐚𝐫𝐞 𝐞𝐢𝐭𝐡𝐞𝐫 𝐧𝐨𝐭 𝐮𝐬𝐢𝐧𝐠 𝐢𝐭 𝐚𝐭 𝐚𝐥𝐥, 𝐨𝐫 𝐨𝐯𝐞𝐫-𝐮𝐬𝐢𝐧𝐠 𝐢𝐭 𝐛𝐥𝐢𝐧𝐝𝐥𝐲. Please understand that AI isn’t a replacement engine. It’s an efficiency lever. If you needed 10 people earlier, you can now do it with 2 or 3. But you still need humans. Strategic ones. Curious ones. T-shaped ones. AI doesn’t kill jobs. People who don’t upskill with AI kill their own relevance. So NO. This isn’t a passing phase. It’s just the beginning. The ones who treat AI as a collaborator (not a crutch), will win. #ai #leadership #branding #marketing #sales #outreach #salestraining #pr #startup #entrepreneur #entrepreneurship #founder #personalbranding #artificialintelligence #genai

Transform your personal brand with the power of video editing! Check out this incredible before-and-after video of our client, showcasing how strategic edits can elevate your presence as a thought leader. The right touch can make all the difference in how you connect and engage with your audience. Don't underestimate the impact of polished visuals! #PersonalBranding #VideoEditing #ThoughtLeadership #BeforeAndAfter #BrandElevation #ContentCreation #leadership #branding #marketing #sales #outreach #salestraining #pr #startup #entrepreneur #entrepreneurship #founder #personalbranding

During a chat with one of the real estate startup founders, I remembered "REACH" was the biggest LinkedIn challenge when I transitioned from corporate life to entrepreneurship. So this is an excerpt from the chat detailing what I did then. I had around 4,500 connections on LinkedIn, but I noticed that when I shared insights about entrepreneurship, the engagement was minimal. It was basically because it wasn't something they connected with. So, I made a bold move and pruned my connections down to less than 1,000. It was tough, but it allowed me to focus on quality over quantity. Fast forward to today, I'm nearing 9,000 connections again, and the engagement is so much better! If you want LinkedIn to be a valuable resource for you, consider doing the same. The algorithm has evolved; it’s more interest-based now, similar to TikTok. And though your posts can go viral even with zero followers if they resonate with the right audience, you still need to be careful that you've got an interest-based audience. Remember, consistency is key! If you're passionate about real estate or any other niche, keep your content focused on that area. Engage with like-minded professionals and build your ecosystem. You can connect with about 100 people a week - just make sure they're aligned with your goals! Reach out if you want to have a quick 15-minute chat! #leadership #branding #marketing #sales #outreach #salestraining #pr #startup #entrepreneur #entrepreneurship #founder #personalbranding #linkedin #socialmediamarketing #algorithm

Are you focusing too much on TOFU or BOFU in your marketing strategy? Many businesses make the mistake of either chasing viral reach with clickbait at the top of the funnel or pushing hard for quick sales at the bottom. But the real magic happens in the middle—MOFU!✨ In our latest video, we dive deep into why nurturing leads and building trust through MOFU content is crucial for converting engagement into revenue. 💰 Don't leave money on the table by neglecting this vital stage! Join us as we discuss: - The importance of balancing TOFU, MOFU, and BOFU - How many touchpoints it really takes before a prospect is ready to buy - Effective strategies to educate and guide your audience toward making a decision Watch now to transform your marketing approach! 📈💡 #MarketingStrategy #LeadNurturing #MOFU #TOFU #BOFU #ContentMarketing #BusinessGrowth #SocialMediaMarketing #leadership #branding #marketing #sales #outreach #salestraining #pr #startup #entrepreneur #entrepreneurship #founder #personalbranding